Top Shelf Web Solutions Fulfilling Your Internet Needs Sun, 12 Feb 2017 00:29:04 +0000 en hourly 1 /wp-content/uploads/2015/05/cropped-TopShlef-Logo-black-250pxWide-32x32.png Top Shelf Web Solutions 32 32 How Can We Help You? Wed, 06 May 2015 03:34:04 +0000 Your business has been doing fine without a website or a Facebook page.  You’ve got your trusty loyal customers and their good word has been bringing in enough folks to keep the wheels rolling along.  Why hire us?  What can Top Shelf bring to your company that it currently doesn’t have?

The honest truth is that you’re likely not even aware of opportunities that are just waiting for you to take advantage of them.  Could your business benefit from engaging both new customers and loyal standbys in many new formats and platforms?  That’s what we do.  We’re experts in communication and engagement.  Building a website is great (we’ll certainly take care of that for you), but simply having a website doesn’t put you at the forefront of getting peoples’ attention (aka “brand management” in marketing speak) any longer.  Having a website that provides users with a positive initial impression that stands out amongst the roaring waves most users hear when they surf the internet is just the beginning.  What we do is make sure that your messaging and goals are consistent from your new and improved business cards, to your social media pages, to your sparkling new website and engaging monthly newsletter.

Top Shelf is a one-stop shop for all of your communication needs.  We know how to do everything from creating an automated email service to creating and ordering a customized banner for your next trade show.  Do you need some writing done that really places your company in the right light?  We’re professional authors who’ve co-authored a book that has sold thousands of copies, as well as having penned numerous columns in publications such as the Globe and Mail and National Post.  Need a new logo created without any hassle?  We’ll present you with several attractive options in a timely fashion.  We’re not into humble bragging.  We know that Top Shelf can help your business and we’re not afraid to explain how.  We’re confident in our abilities because we learned them while working on our own projects and look forward to putting the lessons we learned to work for you.

Don’t hesitate to give us a call or send us a quick email.  We don’t do boardrooms, receptionists, hard sells, or drawn out business lunches.  We pride ourselves on a commitment to timely communication, and promise that you get to talk to the folks that are actually designing your site or helping to write your sales letter.

Why You Need to be Playing Moneyball Fri, 01 May 2015 02:51:40 +0000 If you’ve seen the movie Moneyball starring Brad Pitt and Jonah Hill, or even better, read the original book written by one of my favorite authors – Michael Lewis, then you know the value of data.  If understanding the metrics involved in your business can help the Oakland Athletics beat the New York Yankees think about what it can do for you.

When we started making our own websites and purchasing others in order to expand our online footprint, we quickly learned the value of understanding data and measuring results.  The problem is that many of the folks that are experts in matters such as search engine optimization and digital analytics have a hard time explaining what it is exactly that they do, what they hope to achieve, and how anyone will know if it has worked.  This is where we come in.

We promise to break down the incoming communication data that should form the backbone of the new feedback loop your company will thrive on.  How do new consumers find out about you?  When visitors come to your website where do they go first?  Is there a better way to streamline communications in order to funnel traffic from social media sites to your sales page?  We’ll answer any questions you have and explain why we recommend what we recommend until you’re completely satisfied.

Sometimes we won’t know the answer right away.  For example, which wording converts the most casual viewers into first-time buyers?  In cases like this we’ll explore several options simultaneously and test new approaches until we find the one that is the best fit.  There is a massive value to constantly measuring incoming feedback and then adjusting your dynamic strategy to meet new trends and objectives.

Billy Beane (the manager that created Moneyball) realized that his industry (baseball) was blind to a lot of meaningful information because traditional ways of evaluating players and success revolved around “gut feelings” and “the eye test”.  Because scouts were constantly looking at a player’s biceps instead of the results that he ultimately produced they were unconsciously creating weaknesses in their on-field product.  When Billy was able to correct these inefficiencies by collecting and analyzing data the Oakland Athletics set a new standard for what a small-market baseball team was capable of.

We want to put Moneyball to work for you.  We’ll explain the data and our analysis of it to you and then you can make informed decisions instead of guessing at “what feels right”.

Billy Beane and the Oakland As haven’t won the World Series yet, but any time you get Brad Pitt to star in a movie about you, we figure you must be doing something right.